Want to attract a lot of applicants? Then talk to them in “their language. You see, they really don’t care that YOU need a driver. They only care about what THEY get.

Hot buttons…

$10/Hour Guaranteed!

The guaranteed hourly pay is an eye catcher (explain that this includes “per run fees” (if any), tips, and their hourly pay. Also explain that ALL of your drivers are making at least $10 (or whatever) per hour. And that if they are not making at least that much… you’ll want to know why… are they too slow? Can’t find their way around? Rude at the door? I only reached into my pocket twice to hand a driver a couple of bucks – and each time it was a legitimate payout.

Cash In Your Pocket Daily!

What kid doesn’t need cash everyday? Point this out to them in the ad. They’ll actually have a little picture in their mind of holding a wad of cash in their hand.

Easy hours…

Again, paint a picture for them.

Now here’s the funny thing about this ad… it pulled so many applications that some of the kids will ask if you have any other openings – if you’ve already hired all the drivers you need. Plus, they always seem to have a friend or two looking for a job at the same time. In fact, I never again ran an ad looking for cooks or counter help. This ad – kept me staffed up. Try this ad. It’s worked like magic for years.