07 October 2009
Ask for More Than You Expect to Get Roger Dawson One of the cardinal rules of Power Negotiating is that you should ask the other side for more than you expect to get. Henry Kissinger went so far as to say, "Effectiveness at the conference table depends upon overstating one’s demands." Think of some reasons [...]
07 October 2009
Beware the Over-Confident Moron Have you ever noticed how the most incompetent nitwits working for you, actually believe they are the glue holding your whole business together? Take a flashlight and travel to the dimly lit regions of their mind and you would discover that “they” think “you” the owner are completely clueless. Without “them” [...]
07 October 2009
Are you the Quarterback of your team? Yesterday I had the opportunity to present another marketing seminar. My audience was 85 percent pizza operators and 15 percent pizza wannabes. I was describing some of my guerilla tactics that have added six figure boosts to sales, but I wasn’t getting a breakthrough until an owner [...]
07 October 2009
BIG DAVE’S GUARANTEESATISFACTION GUARANTEED! Big Dave’s Ultimate Pizza Guarantee I feel a strong commitment to quality.I believe that no one needs to settle for an inferior pizza. Therefore, ifyou ever purchase an unsatisfactory pizza from any pizzeria in our area, call me at once on my personal line, 739-7033, and I willimmediately exchange the uneaten portion [...]
Added on 15 January 2010
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