07 October 2009
Key Design Elements for an Effective Direct Response Mailing Before submitting your mailing, review this list to see if you are covering these important elements. They are designed to maximize your return on investment. 1. Keep it simple Generally you should only have one major communication point. It is OK to include one or two sub points. [...]
Posted in Restaurant Marketing Strategies, What's New0 Comments
07 October 2009
The Internet has become an integral part of the daily lives of Americans. The “Big Three” pizza chains, Dominos, Pizza Hut and Papa Johns, have taken advantage of that and dominated the landscape of online food ordering. But finally, independent restaurants and pizzerias are jumping on board at a slow but steady rate. The reason that [...]
Posted in Customer Marketing, Direct & Online, Restaurant Marketing Strategies0 Comments
07 October 2009
I’m a restaurant systems expert. I help literally hundreds of independent restaurant operators every year make more money in their operations then they ever have before. For some restaurant owners it’s the first time they have ever made ANY money in this competitive business. It’s not uncommon for me to work with a large number of [...]
Posted in Direct & Online, Promotion, Restaurant Marketing Strategies0 Comments
07 October 2009
I’ve gotten countless calls from worried clients – petrified because a big competitor was sauntering in to town. Maybe Domino’s, Pizza Hut, whatever. They’re all freaked out and want to get some “inside secret” on beating back the threat. Indeed, a new competitor is rarely good news. But, there may quite possibly be – a silver [...]
Posted in Restaurant Marketing Strategies, What's New0 Comments
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