07 October 2009
One of the hardest parts of menu design is pricing. Unfortunately, there is no single method that works for every menu. Here are a four methods for you to consider when pricing your menu. Multiplier Multiplier is a very simple method that involves totaling the cost of the plate, and all ancillary items, and then [...]
Posted in In-Store, Restaurant Marketing Strategies0 Comments
07 October 2009
Whether you’re a seasoned restaurant marketing professional, or a new owner trying to gain a leg up on your competition… here is some information I’m sure you’ll appreciate about creating “Brand Recognition”. Chances are if you own a restaurant, you put a great deal of time and thought into naming your business. Whether it’s a family [...]
Posted in Advertising, Restaurant Marketing Strategies0 Comments
07 October 2009
Your menu is the most important selling tool in your operation. Your goal is to plan and design your menu for maximum profitability. From Food Cost 101, you know you must first breakdown all of your offerings to identify the ones you want to promote. Then select a format or analyze your current menu. Most national chains [...]
Posted in In-Store, Restaurant Marketing Strategies0 Comments
07 October 2009
There truly is a science to creating a highly profitable menu. Although the menu design experts might tell you different, you don’t have to be a “menu scientist” to get started. There’s no doubt, If you want to get the MOST out of your menu, you should seek out a professional company that specializes in [...]
Posted in In-Store, Restaurant Marketing Strategies0 Comments
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