07 October 2009
Every weekday…100,000 pharmaceutical reps take out or deliver $4 million in food from restaurants just like yours. The average catering budget for a pharmaceutical rep is between $800 and $2500 per month! That means within your take-out or delivery area alone, pharmaceutical reps are spending between 1 and 3 million dollars a month. How much of [...]
Posted in Promotion, Restaurant Marketing Strategies1 Comment
07 October 2009
Most business owners don’t use postcards as a marketing tool, and those who do, use them infrequently and haphazardly with no strategy involved. However, postcards are so cost-effective they can be a high-frequency sales building weapon. Because they are 6 times more likely to be read than a direct mail letter, they are also a high-impact [...]
Posted in Direct & Online, Restaurant Marketing Strategies0 Comments
07 October 2009
It’s no secret; a restaurant’s success is directly linked to the performance of its staff. And the key to getting the maximum performance out of your employees is to make them feel like they are part of something special. On a continual and consistent basis, you have to let them know that they are part [...]
Posted in In-Store, Restaurant Marketing Strategies0 Comments
07 October 2009
One of the hardest parts of menu design is pricing. Unfortunately, there is no single method that works for every menu. Here are a four methods for you to consider when pricing your menu. Multiplier Multiplier is a very simple method that involves totaling the cost of the plate, and all ancillary items, and then [...]
Posted in In-Store, Restaurant Marketing Strategies0 Comments
Added on 15 January 2010
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