Three simple ways to know EXACTLY what to advertise…
Do you normally respond to ads for things that you don’t often buy? Umm… no? Same thing for your own restaurant and pizzeria customers. They pretty much keep buying the same things… over and over and over. That means… you should keep advertising the SAME things… over and over and over. (I’m not talking about cutthroat discounting either – I’m talking about “selling” your product).

Sure, you can roll out something new from time to time and see if it’s got legs… but for the most part – you need to advertise your biggest selling menu items… pepperoni pizzas… ham sandwiches… whatever.

In this short video – you’ll see the complete logic behind making offers to people – on items they already want to buy. That way – instead of having to twist their arm… you just pop them a little reminder…

Also, look around… I’ve opened up more free content for you… go ahead – click some of the links.

Also… check out the archives if you missed my last blog on building a killer coupon…

Till next time…

Microsoft, IHOP, Burger King, FedEx, CNN, Trader Joe’s, MTV, all started during recessions. Rents are cheaper than ever. Competition evaporates as clueless biz-owners cut back and go into hiding. And good employees are easier to find… and grateful for a job.

That said, there are three key areas you need to get busy with right away:

1. Take action – because most of your competitors are running scared right now.
2. Focus on driving dollars – not saving nickles (see the video).
3. Use “value added offers INSTEAD of discount offers… again – see the video.

Here’s the deal – to build sales in your restaurant or pizzeria you need to take some type of “action.” You need to advertise and market… and of course… you need to keep current customers coming back more often. This is easier to do when you have your good customers on a rewards program.

Think about it – rather than discount to get coupon-clippers in the front door . . . you reward people for spending MORE money with you.